Ok, let’s be honest here… how do you feel about your blog?
If you love it, crave spending all your spare moments posting, adore your design and know exactly what your plans and goals are then good for you!
But if the start of 2016 finds you feeling a bit flat about your blog, if posting is becoming a bit tiresome and you’re just falling out of love with your site then this is the post for you.
I want to be a firestarter, to light a fire inside your belly that ignites your blogging passion again!
In this post (and in the FREE workbook you can download at the bottom) I’ll take you through a 3 step process to do just that – I call it the 3 P’s.
But first let me tell you a little story…
When I launched my first blog back in 2009 it evolved out of the therapy I had for Post Natal Depression in China where we lived as expats for four years. Back then blogging was a creative outlet for me and the fact that other people read my posts was a bonus and frankly a bit of a surprise!
But last year I started falling out of love with my blog – writing and posting had become a bit of a chore and while I was still getting lots of comments and engagement not to mention emails from brands and PRs on a daily basis, I just didn’t feel ‘excited’ by it anymore, you know?
The seeds of something different, something exciting were planted in me. Seeds that sprouted into an idea that grew at the Britmums blog conference in June 2015 when I started discussing my ideas with my friends.
And those ideas became my PURPOSE.
By sharing the information and lessons I’ve learned from my Journey to Joy and away from ingrained negativity I wanted to inspire others to make adjustments and improvements in their lives to kick-start their own journey towards everyday
Or to put it more succinctly my purpose is To use the lessons I’ve learned to inspire, inform and empower others to find joy in their everyday.
I’ve cemented this purpose it into the core of this site and even summarised it at the top of my sidebar – see it’s up there on the right under my picture…
“I’m passionate about finding happiness in the everyday and sharing what I’ve learned to inspire YOUR journey to joy.”
This purpose directs everything I do at The Joy Chaser. It helps me decide what posts I write, what brands I work with, what images I use.
And the most important part of my purpose? It EXCITES me.
What excites you?
The three P’s
The three P’s are simple steps that I used to develop my two new blogs – this one you’re reading here and my homes and interiors blog The Essex Barn. Now, my background is in marketing for large businesses and I do still tend to think in business terms but don’t be put off – they get to the heart of the matter quickly and are just as applicable for hobby bloggers, family bloggers, fashion, food and pro-bloggers alike:
Purpose / Product / Plan
They’ll take you on a journey of discovery to find out what really matters to you about your blog or site, what you’re creating and how to move forward.
Let me ask you a question – Why do you have a website or blog?
Is it an online diary? A record of your child’s or family’s life? A place to share your thoughts and feelings about a particular subject? Why do you write a blog rather than an offline journal?
Are you a professional blogger? Are you sharing your skills and knowledge? Selling info products or working with brands to make your living?
What is your blog’s purpose? Does it excite you? Does it make you jump out of bed in the morning, inspire you and get your fingers itching to write about it every single day?
If you don’t have a purpose that excites and drives you then that’s ok! It took time for me to discover mine and my FREE workbook (grab it at the bottom of this post) has questions, thoughts and ideas that will get you thinking about your blogging purpose too.
You don’t have to be a pro-blogger or a business owner to have a product. Your ‘product’ is something that someone else would like. Simple as that.
You might sell it, but you might also give it away for free. You might have just one product or more. But thinking about your ‘products’ helps you think about what you’re creating, who you’re creating it for and how you want them to feel about it. (I’m assuming here that because you’ve decided to write a blog rather than an offline journal that you want others to share all the fabulousness that you’re putting out there.)
My products are: actionable content that my readers can use, info products like worksheets, ebooks and ecourses and the Share the Joy link up that brings together positive, happy posts for others to read. I want people to leave The Joy Chaser with a smile on their face, feeling like they’ve had a chat with a friend who’s given them some tips that they want to put into action right away. (And just to slip in another little P, I want to package it all in a consistent way that I love too.)
But wait, my blog is about my family? I don’t have a product!
Yup you do. So for example, if you blog about your family then your ‘product’ might be a record of your family life that others can look back on. See how that makes it a tangible thing? Now you can start thinking about what that product looks like, how it makes your family feel when they read it, the type of design you need to enable you to add lots of photos etc and look, you’re already making plans…
Either way your product should ideally link in with your purpose – if the two align then you’re on to a winner, whether that’s a business win or a personal one.
And we all like to win don’t we?
Ok, so having a purpose and a product is great but we’re not going to get anywhere with them unless we have the 3rd P which is a PLAN.
I’m a BIG fan of planning. I sit down every Sunday and plan for the next week, I plan each month and once a quarter I review what I’ve achieved and the goals I want to work on for the next 3 months.
And the two main reasons I plan are that what gets planned is more likely to get DONE …and I hate worrying.
Worrying about things is a negative mindset – it’s like showing your brain a red light that makes you stop and sit with the worry and prevents you from moving forward. An action plan switches your mindset to amber, getting you ready to move and then to green for positivity and go, go, go.
In my workbook you’ll go through the steps you need to create an ‘GO’ action plan for your blog.
What if I need to break up with my blog?
There’s a chance that going through the 3 P’s will ignite a passion and purpose in you that is at odds with your current blog or site.
This is what happened to me and I took the big decision after five years of blogging at Bod For Tea to mothball that site for a Summer and work on The Joy Chaser. It was scary – I knew I’d probably lose some of my readers, my followers on social media and my ranking.
But I just wasn’t excited by it anymore. As Steve Jobs said “Your time is limited so don’t waste it living someone else’s life.”
Sometimes it’s easier to start fresh, sometimes you can tweak where you are now and make the changes you need to without beginning again.
Yes, all this will take time. Yes it will take energy. But believe me it can be worth it.
(And if you do decide to start again there’s no reason why you can’t take your best love posts that DO align with your new purpose and move them over to your new blog.)
But let’s not get ahead of ourselves….
Ready to start using the three P’s to fall back in love with your blog?
Download my FREE workbook here, grab your favourite pen and a LARGE cup of tea or coffee (add a biscuit too if you like) and let’s go.