How to fall back in love with your blog at


Ok, let’s be honest here… how do you feel about your blog?

If you love it, crave spending all your spare moments posting, adore your design and know exactly what your plans and goals are then good for you!

But if the start of 2016 finds you feeling a bit flat about your blog,  if posting is becoming a bit tiresome and you’re just falling out of love with your site then this is the post for you.

I want to be a firestarter, to light a fire inside your belly that ignites your blogging passion again!

In this post (and in the FREE workbook you can download at the bottom) I’ll take you through a 3 step process to do just that – I call it the 3 P’s.

Reignite your passion for your blog at


But first let me tell you a little story…

When I launched my first blog back in 2009 it evolved out of the therapy I had for Post Natal Depression in China where we lived as expats for four years. Back then blogging was a creative outlet for me and the fact that other people read my posts was a bonus and frankly a bit of a surprise!

But last year I started falling out of love with my blog – writing and posting had become a bit of a chore and while I was still getting lots of comments and engagement not to mention emails from brands and PRs on a daily basis, I just didn’t feel ‘excited’ by it anymore, you know?

The seeds of something different, something exciting were planted in me. Seeds that sprouted into an idea that grew at the Britmums blog conference in June 2015 when I started discussing my ideas with my friends.

And those ideas became my PURPOSE.

By sharing the information and lessons I’ve learned from my Journey to Joy and away from ingrained negativity I wanted to inspire others to make adjustments and improvements in their lives to kick-start their own journey towards everyday

Or to put it more succinctly my purpose is To use the lessons I’ve learned to inspire, inform and empower others to find joy in their everyday. 

I’ve cemented this purpose it into the core of this site and even summarised it at the top of my sidebar – see it’s up there on the right under my picture…

“I’m passionate about finding happiness in the everyday and sharing what I’ve learned to inspire YOUR journey to joy.”

This purpose directs everything I do at The Joy Chaser. It helps me decide what posts I write, what brands I work with, what images I use.

And the most important part of my purpose? It EXCITES me.

What excites you?

How to fall back in love with your blog pinnable image


The three P’s

The three P’s are simple steps that I used to develop my two new blogs – this one you’re reading here and my homes and interiors blog The Essex Barn. Now, my background is in marketing for large businesses and I do still tend to think in business terms but don’t be put off – they get to the heart of the matter quickly and are just as applicable for hobby bloggers, family bloggers, fashion, food and pro-bloggers alike:

Purpose / Product / Plan

They’ll take you on a journey of discovery to find out what really matters to you about your blog or site, what you’re creating and how to move forward.



Let me ask you a question – Why do you have a website or blog?

Is it an online diary? A record of your child’s or family’s life? A place to share your thoughts and feelings about a particular subject? Why do you write a blog rather than an offline journal?

Are you a professional blogger? Are you sharing your skills and knowledge? Selling info products or working with brands to make your living?

What is your blog’s purpose? Does it excite you?  Does it make you jump out of bed in the morning, inspire you and get your fingers itching to write about it every single day?

If you don’t have a purpose that excites and drives you then that’s ok! It took time for me to discover mine and my FREE workbook (grab it at the bottom of this post) has questions, thoughts and ideas that will get you thinking about your blogging purpose too.

Do what you love - how to fall in love with your blog again at



You don’t have to be a pro-blogger or a business owner to  have a product. Your ‘product’ is something that someone else would like. Simple as that.

You might sell it, but you might also give it away for free. You might have just one product or more. But thinking about your ‘products’ helps you think about what you’re creating, who you’re creating it for and how you want them to feel about it. (I’m assuming here that because you’ve decided to write a blog rather than an offline journal that you want others to share all the fabulousness that you’re putting out there.)

My products are: actionable content that my readers can use, info products like worksheets, ebooks and ecourses and the Share the Joy link up that brings together positive, happy posts for others to read. I want people to leave The Joy Chaser with a smile on their face, feeling like they’ve had a chat with a friend who’s given them some tips that they want to put into action right away. (And just to slip in another little P, I want to package it all in a consistent way that I love too.)

But wait, my blog is about my family? I don’t have a product!

Yup you do. So for example, if you blog about your family then your ‘product’ might be a record of your family life that others can look back on. See how that makes it a tangible thing? Now you can start thinking about what that product looks like, how it makes your family feel when they read it, the type of design you need to enable you to add lots of photos etc and look, you’re already making plans…

Either way your product should ideally link in with your purpose – if the two align then you’re on to a winner, whether that’s a business win or a personal one.

And we all like to win don’t we?



Ok, so having a purpose and a product is great but we’re not going to get anywhere with them unless we have the 3rd P which is a PLAN.

I’m a BIG fan of planning. I sit down every Sunday and plan for the next week, I plan each month and once a quarter I review what I’ve achieved and the goals I want to work on for the next 3 months.


And the two main reasons I plan are that what gets planned is more likely to get DONE …and I hate worrying.

Worrying about things is a negative mindset – it’s like showing your brain a red light that makes you stop and sit with the worry and prevents you from moving forward. An action plan switches your mindset to amber, getting you ready to move and then to green for positivity and go, go, go.

In my workbook you’ll go through the steps you need to create an ‘GO’ action plan for your blog.

What if I need to break up with my blog?

There’s a chance that going through the 3 P’s will ignite a passion and purpose in you that is at odds with your current blog or site.

This is what happened to me and I took the big decision after five years of blogging at Bod For Tea to mothball that site for a Summer and work on The Joy Chaser. It was scary – I knew I’d probably lose some of my readers, my followers on social media and my ranking.

But I just wasn’t excited by it anymore. As Steve Jobs said “Your time is limited so don’t waste it living someone else’s life.”

Sometimes it’s easier to start fresh, sometimes you can tweak where you are now and make the changes you need to without beginning again.

Yes, all this will take time. Yes it will take energy. But believe me it can be worth it.

(And if you do decide to start again there’s no reason why you can’t take your best love posts that DO align with your new purpose and move them over to your new blog.)

But let’s not get ahead of ourselves….

Ready to start using the three P’s to fall back in love with your blog?

Download my FREE workbook here, grab your favourite pen and a LARGE cup of tea or coffee (add a biscuit too if you like) and let’s go.



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  1. Amanda February 15, 2016 at 5:39 pm Reply

    Just watched your periscope on this (first time I’ve ever used periscope, pretty baffled by it haha so wasn’t sure where to comment to say I’d watched it, thanks!) I spent several years out of love with my blog and trying to make it work before finally realising I needed to let it go. Of course I’ve started a new blog and feel totally overwhelmed by that, so this is pretty helpful stuff for starting afresh too 🙂 #sharethejoy

    • Michelle Reeves (The Joy Chaser) February 16, 2016 at 6:50 am Reply

      Thanks for watching the scope broadcast Amanda! You can’t comment on a replay so don’t worry, you didn’t miss anything 🙂 And you’re so right – sometimes starting fresh is overwhelming! Hope this post and the workbook are helpful – feel free to drop me an email or leave another comment if you have any questions or more specific advice x

  2. Alexandra | I'm Every Mum February 12, 2016 at 11:49 am Reply

    So good Michelle. Really enjoyed the scope too, just brings this to life. Thank you for sharing. xxx #MumScopes
    Alexandra | I’m Every Mum recently posted…Soul Sisters, Stephen Amell and a Glossybox #LittleLoves | soul sistersMy Profile

    • Michelle Reeves (The Joy Chaser) February 12, 2016 at 9:39 pm Reply

      Glad you caught the scope Alexandra! I always love chatting through my thoughts and getting live feedback from others x

  3. Val January 31, 2016 at 11:48 am Reply

    Great blog post, thank you

  4. Carol Cameleon January 29, 2016 at 9:05 pm Reply

    I do think it’s inevitable that bloggers fall out of love with their blog at some point. Whether because commenting becomes a chore, fresh content a pain or they just feel ‘meh’… I had another blog that was purely for parenting. I decided a year ago to focus wholeheartedly on my current blog. I went self-hosted and everything! And I’ve never looked back really. Because I make it my own. I just took an unplanned 3 month break because of a family bereavement that turned everything upside down and blogging had to give. Lovely to read your thoughts on this Michelle.
    Carol Cameleon recently posted…A novel book storage ideaMy Profile

    • Michelle Reeves (The Joy Chaser) February 12, 2016 at 9:42 pm Reply

      Carol so sorry to hear about your loss – similarly I took time off when my Father died last year. I agree with you that inevitably as our lives change so our purpose and direction does too and it makes sense to reevaluate our creative works whether that’s blogging or business or pleasure.

  5. Clare - My Tunbridge Wells January 22, 2016 at 12:02 am Reply

    I loved this post thank you! I am up and down with my blog, but mainly up! I too would like to really plan ahead so I’m not chasing my tail trying to get blog posts out and writing them on the same day…….

    • Michelle Reeves (The Joy Chaser) February 12, 2016 at 9:44 pm Reply

      Thanks Clare! Yes it can be hard to get your head above water and plan beyond the next post can’t it. I use timeboxing to work on more than one project at a time and I find that’s a great way to get traction on a number of goals at once. Would a post on that be helpful? Let me know x
      Michelle Reeves (The Joy Chaser) recently posted…Share the Joy #38My Profile

  6. Ali January 17, 2016 at 1:09 pm Reply

    I’m awful at not planning & winging it with Mum in a Nutshell but I am starting to treat it more as a business than a personal blog so I’m just off to check out your workbook to see if I can start being more organised.
    Ali recently posted…Salmon and Smoked Haddock PieMy Profile

  7. Jackie January 15, 2016 at 10:59 pm Reply

    Thanks for the useful information. I plan on downloading your workbook when I get home from our visit with daughter and family. One thing I did know when I started my blog, I didn’t want it to feel like work. I’ve done that, I’m retired now. I just want to have fun and share whatever pops into my little pea brain.

  8. Mirka Moore @Fitness4Mamas @Kahanka January 13, 2016 at 2:24 pm Reply

    Every year since I started blogging almost 7 years ago, after Xmas I feel like I will never get back into blogging and my busy routines, but after easy 1 or 2 weeks i am back in it and loving it again. My big goal for 2016 is to plan more, always think about it, but never do…..except holidays…..ha ha ha I am very disorganised, and planning would help me be more efficient. love this post lovely, and hope you are having a fab Birthday today xxxxx
    Mirka Moore @Fitness4Mamas @Kahanka recently posted…5 Tips for Choosing a Family PhotographerMy Profile

    • Michelle Reeves (The Joy Chaser) January 18, 2016 at 6:02 am Reply

      I find I’m so much more productive when I plan ahead – and I get a real kick out of ticking things off my list too! (And hey, there’s nothing wrong about being organised about holiday planning 🙂 ) Hugs Mirka xx

  9. Honest Mum January 12, 2016 at 6:25 pm Reply

    I love this and that you’ve found what makes you happy across both your blogs. I would also say we mustn’t ever limit ourselves, I blog about many of my passions-family, film, food, beauty, style and more- and although I’m a full time blogger, I only work with brands that I care about and that fit my ethos and blog-variety is what excites me. Bloggers often ask me about finding their niche but it’s the voice of the blogger that is the niche, in my opinion. Adore the passion and insight pouring from your blog. A true joy to visit lovely x
    Honest Mum recently posted…Wonderful Women Interview with Blogger & Founder of Tots100 & Flea Enterprises, Sally WhittleMy Profile

    • Michelle Reeves (The Joy Chaser) January 18, 2016 at 6:03 am Reply

      Thanks honey I really have and I completely agree with your wise words. We shouldn’t limit ourselves at all – in or out of work! Life really is there for the taking. Much love xx

  10. Verily Victoria Vocalises January 12, 2016 at 1:08 pm Reply

    This such a useful post to anyone who is feeling a bit ‘meh’ about blogging. I started to feel like that at the end of last year – which is why I had a complete rebrand, changed my strapline and got rid of one of my linkys 🙂 #allaboutyou

  11. lizzie ( firstooth ) January 12, 2016 at 9:14 am Reply

    This is a great post to get people’s blogging mojo back. I think the biggest reason for most people falling out of love with their blog is because they forget why they’re doing it and it can be so consuming to try and think of good posts to publish. I’m starting to write a little more freely in my posts now instead of thinking about how they’re portrayed, the only thing left to do is change the layout so I will pinch your organising tips and manage my time a bit better (without taking time away from my tots). Really easy points to remember and will become a really helpful post to read #sharethejoy

  12. Silly Mummy January 12, 2016 at 1:31 am Reply

    Good tips! My main problem is not having enough time to get everything done, but making more solid plans would probably help to some degree – at least what I do manage to do might be more directed & less haphazard! #sharethejoylinky
    Silly Mummy recently posted…We’re All Mad HereMy Profile

    • Michelle Reeves (The Joy Chaser) February 16, 2016 at 6:39 am Reply

      I hear you! I’m actually about to press publish on a new post that might help you…. *watch this space* Thanks for reading!

  13. Jess Powell (Babi a Fi) January 11, 2016 at 10:14 pm Reply

    Love this post. I took time out over Christmas to plan for the blog, so it’s not all thrown together ‘last minute’ like it was last year. 🙂 #sharethejoylinky
    Jess Powell (Babi a Fi) recently posted…Photo-Love, 28th April 1979My Profile

    • Michelle Reeves (The Joy Chaser) February 16, 2016 at 6:40 am Reply

      Thanks Jess! It really does pay to plan doesn’t it? Hope you’re feeling excited about your goals for this year and thanks for commenting x

  14. Maria January 11, 2016 at 8:44 pm Reply

    Thanks so much for this Michelle! I recently did an overhaul of my blog as well, and I have to agree with you: knowing the purpose of the blog and actually writing it out (mine is on my about page) makes everything–product and planning–fall into place. My content is more streamlined and even my planning runs smoother now that I know the overall intention of my blog.

    I’ve downloaded your workbook and will be using it to reflect on my blog (to see if there’s any changes I need to make) this weekend. Thanks so much for sharing such a useful resource!

    Hope you’re having a wonderful week!

    • Michelle Reeves (The Joy Chaser) February 16, 2016 at 6:41 am Reply

      Hi Maria, thanks for downloading the workbook and hope you find it helpful! It’s so useful to circle back to your purpose regularly and check you’re still on track, thanks for commenting x

  15. My Petit Canard January 11, 2016 at 7:52 pm Reply

    I love this post! The three P’s are great, easy to digest, action and remember. I’ve been blogging for two years now but only discovered my true passion for it last year and have found a renewed energy and love for it. I love pouring all of myself into it so Planning is a big one for me this year and I will definitely thinking about how I can do this better this year 🙂 #ShareTheJoy

    • Michelle Reeves (The Joy Chaser) February 16, 2016 at 6:43 am Reply

      Yay for finding your true passion! I love this comment because the energy is just flowing off the page when I read it 🙂 Thanks for reading and glad you found the 3 Ps easy to use x

  16. Alice @ The Filling Glass January 11, 2016 at 2:10 pm Reply

    Michelle, what a great post! I am in love with my blog, but I do feel that it is lacking in purpose and so this will be a great tool to try and review where I want to go with it. I am sure your business approach (as that is not my experience) will give me some really useful insights. Thank you again for sharing xxx
    Alice @ The Filling Glass recently posted…Cheesy gratitude biscuitsMy Profile

  17. Mrs Tubbs January 11, 2016 at 12:30 pm Reply

    Really useful. My main problem isn’t lack of ideas, but having the time to do it all with a full time job and family. I think my word for the year is focus as I’m going to have let things go to get other things done.

  18. Mummy Fever January 11, 2016 at 8:09 am Reply

    Another useful post. I have reached a point where I love my blog my issue is not having enough time to nurture it. i am very creative with my time but there still aren’t enough hours in the day #sharethejoylinky
    Mummy Fever recently posted…Skiing with children: the kit listMy Profile

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